The company is confident that with targeted, actionable ads delivered by audience, geography or demographics it can address a market of more than seven billion.
Spincast believes that it can do this job as it specifically targets a consumer’s identifiable interests. Addressable advertising serves ads directly based on demographic, psychographic and behavioural attributes associated with the consumer exposed to the ad. This, it insists, will deliver an ad independent of any other based on specific consumer attributes using consumer traits associated with the programme or end-point.
“Research and data has demonstrated time and again that most consumers don’t mind advertising just as long as the ads are targeted to their needs”, said Spincast TV CEO Mario Castellanos. “[But] how many times have we walked away from the TV when an unrelated ad appears? With targeted advertising, the viewer stays engaged.”
Spincast added that it had the ambition to become the premier showcase for agencies, brands, content providers and viewers. It said that this was possible due to its technology’s instant point-of-purchase capability combined with recent agreements with multiple library holders and content producers of children’s programming, films, series, sporting events and additional entertainment titles.