How Spincast Works
From What's On Screen to What Viewers Want Next
Entertainment has always created discovery. A viewer sees a destination, a piece of gear, a product, a restaurant, an automobile, a brand, an advertisement, or an experience and becomes interested.
Spincast is building the infrastructure that connects that interest to action.
1. Entertainment Comes First
Viewers watch programming across Spincast's entertainment network just as they would on other streaming services. The content remains the center of the experience.
2. AI Understands the Moment
AI can identify and interpret relevant context within programming and advertising, including products, places, brands, categories, activities, and other viewer interests. For organic entertainment, Buy What You See™ applies that capability to product recognition and discovery so relevant moments can become paths to further information, products, places, services, or other actions.
3. Context Meets Commerce
Relevant moments can be connected with approved advertising, sponsorships, product catalogs, affiliate offers, and other interactive opportunities.
This creates a product-discovery layer for entertainment without requiring every program to be produced as shopping content.
4. The Viewer Decides
Not every moment needs to become a transaction. The viewer chooses whether and when to interact.
Spincast is designed to make entertainment actionable without cluttering the television screen with intrusive shopping interfaces or forcing viewers to interrupt what they are watching. For sponsor advertising, Watch and Save™ lets viewers save or bookmark eligible interactive ads and return to them later instead of requiring an immediate response during the commercial.
5. New Revenue Becomes Possible
Programming that traditionally produces advertising revenue alone can support additional monetization opportunities through shopping, sponsorships, affiliate commerce, product discovery, viewer click-throughs, and other interactive experiences.
That can create new value for content owners, advertisers, retailers, and distribution partners while giving viewers a more useful entertainment experience.
No Special Shoppable Post-Production
Spincast's AI is part of the network, not a separate authoring workflow imposed on content partners.
Like other professional streaming and broadcast networks, Spincast has technical, metadata, commercial-break, caption, artwork, and delivery standards that accepted programming must meet. Once content is delivered to those standards and ingested for distribution and playout, the same programming can participate in Spincast's AI-powered discovery and shoppable monetization without a separate post-production pass by the content partner.
There is no requirement to manually identify products, author hotspots, prepare a shoppable-item manifest, or use a special shopping authoring tool.
Review Spincast Platform Guidelines
Built for Premium Media
Spincast's patented technology is designed to enable interaction with live and premium video while preserving the content protections expected by rights holders and major media platforms.
Our approach is intended to bridge entertainment and commerce without requiring the viewing experience to be dominated by QR codes, intrusive overlays, or a separate shopping interface.
Network First
Spincast is not simply developing a technology layer for someone else's television network. We are building and operating the network around this model.
That gives us a place to develop, test, and refine AI-powered discovery and monetization as part of the full entertainment experience. It also creates a foundation for future platform partnerships and technology licensing.
Explore Partnership Opportunities | Platforms and Technology Licensing